Supercharging Change with Behavioural Insights

Date(s): October 8, 2026
Event Time: 1:30-2:30pm
Venue: Online
CPD Hours: 1.0

UBC Sauder
Why do people behave the way that they do? Learn about the science of human behaviour to design behaviourally-informed communications, change strategies, programs, and policies that work.

Rather than relying on often faulty assumptions about how people will behave, behavioural science draws on concepts and methods from psychology, economics, and the decision sciences to understand and change human behaviour. Leveraging insights and methods from behavioural science can help you recognize key barriers to change, design more effective solutions, evaluate success, and reduce risks and costs. Join us for a journey into the mind!

 

Practice Level
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Competency
Entry Level   Intermediate Level   Senior Level   Expert Level
Presenter: Kirstin Appelt (she/her), Research Associate, University of British Columbia (Click for Kirstin’s Bio)
You will learn:

  • A framework for understanding human behaviour.
  • How to strategically scope problems.
  • How to target solutions to barriers.
  • How to measure change & evaluate success.
Participants will leave with a dual process model of thinking, behaviour map tool, force field analysis tool, tool for matching barriers & solutions, and a behaviour change measurement strategy
 

Who should attend:

If you interact with other humans, this session will benefit you. Working professionals who specialize in HR, change management, marketing & communications, policy & program design, and evaluation will all learn useful tips. Takeaways apply across sectors, including healthcare, social services, climate, finance, technology, retail, and education.
 

Format: Live Online – Zoom Webinar
All login information will be sent to you via email the day prior to the session. Please check your junk/spam folder if it has not come through to your in-box.
Note: If you have not received your login access information the day prior to the webinar date, please email pd@cphrbc.ca or sign-in to your CPHR BC & Yukon Portal (under “My Events”) for the webinar instructions.
Both registration and payment are required for every person attending this webinar.


This webinar is complimentary to all CPHR PEI members. Register early to avoid disappointment!
For your free member registration code, please email main@cphrpei.ca
Registration Fees Registration Deadline:
October 6, 2026
Member FREE!
Non-Member $94.99

Fees & Cancellation Policy:
• Fees and/or agenda are subject to change without notice.
• All pricing excludes applicable taxes. HST/GST # 119446714
• A full refund, less a $10 processing fee, will be issued for cancellations submitted at least one week prior to an event or workshop. Attendee substitutions are permitted; however, member/non-member rate differences will apply. Please submit cancellation or substitution requests by e-mail (pd@cphrbc.ca).