FREE CPHR Webinar: International Women’s Day National Event: Fireside Chat with Layne the Auctionista & Sheena Russell

Date: March 4, 2026
Time: 12:00-1:30pm
CPHR CPD:  1.5

Session Topic

Join us for an inspiring celebration of International Women’s Day 2026, centered around the theme “Give to Gain.” We’re thrilled to welcome back the dynamic Layne the Auctionista, whose electrifying presence and rave reviews made them a must-return guest. Layne will be joined by Sheena Russell, founder of Made with Local a Nova Scotian snack brand built on community values and now available in over 3,000 retailers across Canada.

Rather than traditional keynotes, Layne and Sheena will engage in a candid fireside chat, exploring how generosity, authenticity, and purpose-driven leadership can fuel personal and professional growth. Expect bold insights, real stories, and a celebration of giving back as a path to success.

Don’t miss this energizing conversation that promises to uplift, connect, and empower.

About the Speakers

Layne the Auctionista

Layne is a dynamic speaker, social advocate, and Canada’s top fundraising auctioneer, known for their authenticity and passion for fostering inclusivity and compassion. With a mission to create a more accepting world, they use storytelling and workshops to break barriers, support 2SLGBTQ+ communities, and inspire action. Layne’s work has raised over $40 million for charity, and their journey from a financial advisor to a leader in fundraising exemplifies resilience and transformation. Through powerful speeches and unwavering dedication, Layne motivates others to embrace empathy and courage, driving meaningful change in communities worldwide.

 

 

Sheena Russell

Sheena Russell, a Nova Scotian entrepreneur driven by her passion for creating a more equitable world, is the trailblazing founder behind Made with Local, a renowned Canadian snack foods brand. Inspired by her roots as a farm kid in Prince Edward Island, Sheena’s unwavering commitment to sustainability and justice has shaped both her studies and life’s work.

As an advocate for connecting people with the planet and the farmers who cultivate our food, Sheena has forged a remarkable path. At Made with Local, where she serves as a people-first leader, she spearheads a triple-bottom-line approach that transcends the boundaries of traditional snack foods. Sheena’s creativity and storytelling prowess fuel the brand’s mission to craft nourishing snacks while prioritizing the welfare of both individuals and the environment.

The humble beginnings of Made with Local trace back to a modest 5-foot farmers market table in Halifax. Under Sheena’s guidance, the company has experienced rapid growth, expanding its presence to encompass over 3000 retailers across Canada. However, her ambitions don’t stop there. With determination, Sheena aspires for Made with Local to ascend as one of the world’s most sustainable food companies, blazing a trail for others to follow.

When Sheena isn’t leading her team of twelve forward, she can be found indulging in her love for live music & long dinners with friends where she resides, amidst the scenic beauty of Atlantic Canada.

Pricing

Current CPHR Provincial Members*	FREE!
Non-Members (Contact us HERE for non-member requests)	$120

*CPHR Membership will be verified with respective CPHR Provincial Association.